Welcome to the 2017 Arizona Governor’s Conference On Tourism Website

July 19-21, 2017
JW Marriott Phoenix
Desert Ridge Resort & Spa

5350 E Marriott Dr.
Phoenix, AZ 85054

The Arizona Governor’s Conference on Tourism is the premier educational and networking event in the state for travel professionals and destination marketers.

Tourism is Arizona’s No. 1 export industry, and each year GCOT provides its attendees the opportunity to exchange ideas with peers, learn from expert panelists, draw inspiration from nationally renowned speakers, and discover cutting-edge products and services.

In addition to professional development, GCOT is an occasion to celebrate.

The Taste of Arizona Reception—the conference’s official welcome gathering—is a social dine-around that showcases cuisine from some of Arizona’s best chefs and restaurants.

And the Governor’s Tourism Awards Gala, which brings Day 2’s activities to a festive close, recognizes the achievements of the marketers, ambassadors and innovators who each year propel Arizona’s travel industry to new heights.

Questions? Please contact us at (602) 542-0065 or info@azgcot.com

Selfies In The Arizona Desert
Traditional Native American Dance Urban
Arizona Golf Courses


Mark your calendar for the 2017 Arizona Governor’s Conference on Tourism.

The date and location are set for July 19-21, 2017 at JW Marriott Phoenix Desert Ridge Resort & Spa.
Register today for the full conference rate of $425.

Tickets for the Tourism Awards Gala are now available! Download the Registration Form to purchase your tickets.


For more information or questions, please contact us at:
(602) 542-0065 or info@azgcot.com

If you need to write to us or mail your registration fee, please use this address:

Arizona Governor’s Conference on Tourism
c/o Meetings & Concierges Source, LLC
7375 E. 6th Ave., #9
Scottsdale, AZ 85251

Events & Activities

Taste of Arizona Reception

Usher in GCOT 2017 with your travel-industry peers at this casual networking event and dine-around, which showcases cuisine and beverages from some of Arizona’s best restaurants, resorts and F&B purveyors. The conference’s opening evening also features a silent auction and sponsor exhibits.

Hosted by the Arizona Lodging & Tourism Association

Governor’s Tourism Awards Gala

The Governor’s Tourism Awards Gala—featuring a reception and sit-down dinner—brings together attendees, exhibitors, speakers and sponsors for an evening of networking and celebration. This is where the coveted Governor’s Tourism Awards are bestowed on the individuals, communities and organizations that have elevated Arizona’s tourism industry during the course of the past year.

Governor’s Tourism Award Nominations

Each year, the Arizona Office of Tourism presents the Governor’s Tourism Awards to recognize outstanding accomplishments by individuals, communities and organizations within Arizona’s travel-and-hospitality industry.  Download the Submission Categories and Submission Rules.


Bring your innovative marketing ideas to the masses. Enter your idea in our GRAND PITCH for your chance to win FREE media buys from Arizona Office of Tourism media partners. Four lucky finalists will have the opportunity to present their ideas to a team of judges at the 2017 Governor’s Conference on Tourism. Learn how to enter your GRAND PITCH here.


JW Marriott Phoenix Desert Ridge Resort & Spa
5350 E Marriott Dr. Phoenix, AZ 85054

The JW Marriott Phoenix Desert Ridge Resort & Spa is offering $119/night rooms for your conference stay.


The Conference Room Block Rates Are Now Available

The JW Marriott Phoenix Desert Ridge Resort & Spa offers an array of first-class resources, intuitive service and a picture-perfect location in the heart of Phoenix. All of the resort’s gorgeously appointed guest rooms and suites overflow with top-quality amenities, and afford awe-inspiring views of the surrounding splendor of desert and mountains. Enjoy championship golf at Wildfire Golf Club, a rejuvenating spa treatment at Revive Spa, and a wide range of dining options at our six onsite eateries. Also, be sure to check out our multiple outdoor pools, complete with a lazy river and waterslides. Conference rates are valid July 15, 2017 to July 25, 2017.

Conference Schedule

Wednesday, July 19

Registration Opens | 3:00 p.m.
General Session – AOT Research | 4:00 p.m.
Taste of Arizona Reception | 5:00 p.m.

Thursday, July 20

Continental Breakfast with the Exhibitors | 7:15 a.m.
General Session: Jonah Berger | 8:00 a.m.
General Session: Arizona Office of Tourism Year in Review |9:15 a.m.
Morning Break |10:15 a.m.
Concurrent Workshop Sessions |10:45 a.m.
Session One: The Female Traveler
Session Two: Fab FAMS: Conceiving and Conducting Familiarization Tours That Get Results
Session Three: The Importance of Global Air Service Enhancement
Arizona Storytellers Luncheon with Megan Finnerty |12:00 p.m.
Concurrent Workshop Sessions|2:00 p.m.
Session One: Lessons in Content Creation: Have a Strategy, Tap Local Sources, Tell One Story
Session Two: Winning Visitors with the Power of Influencers
Session Three: Outlook: A Conversation with Tourism Leaders from Around the State
Session Four: Film Tourism: Defining and Measuring the ROI of Tourism Friendly Production
Afternoon Break |3:00 p.m.
Concurrent Workshop Sessions|3:30 p.m.
Session One: The Evolution of Media Buying
Session Two: International Marketing: How to Engage with Brand USA
Session Three: The Never-Ending Quest for Visual Content
Session Four: Build It and They Will Come: Your Guide to Developing Tourism Attractions
Conference Reception | 5:00 p.m.
Governor’s Tourism Awards Gala | 6:00 p.m.

Friday, July 21

Continental Breakfast with the Exhibitors | 8:00 a.m.
General Session: World Tour 2017 & The State of the International Traveler|8:45 a.m.
Morning Break |9:45 a.m.
Rotating Workshop Sessions (China, France, Mexico) |10:15 a.m.
Luncheon: GRAND PITCH! |11:30 a.m.
Rotating Workshop Sessions (Canada, Germany, UK) |1:45 p.m.
Conference Concludes | 3:00 p.m.

Our Speakers

Click Learn More to check out a few keynote speakers coming to GCOT!


Sponsorship Information

Platinum Sponsor

Bronze Sponsors

Copper Sponsors


Contact Us

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