Wednesday, July 13, 2022
1:30PM NEW – SAFE Action Project Training
The SAFE (Safeguarding All From Exploitation) Action Project is a tourism training program designed to elevate awareness and action within the industry to combat human trafficking. As we continue to recover from the pandemic and welcome visitors to our state it’s vital that the travel, hospitality and tourism industry has the knowledge and skills to recognize and properly report potential human trafficking situations. Join the SAFE Action Project for training to recognize, report, and ultimately end human trafficking in Arizona. Each training attendee will receive a certificate of SAFE Action Certification.
2:30PM General Session: AOT State of the State Tourism Industry Update, Debbie Johnson
AOT’s annual presentation will offer a brief look at the research data, recovery programs, marketing plans, and advertising strategies that contributed to a successful year. AOT will also share our strategic vision and path forward for the industry.
3:30PM General Session: Adaptation Advantage: Leading an Empowered Workforce, Heather McGowan
When Heather McGowan and Chris Shipley wrote The Adaptation Advantage (April 2020, Wiley) they did not realize how prescient their advice and predictions would become when the coronavirus global pandemic required an immediate and dramatic shift in work, learning, and leading. Predictions they made for the next three to five years, occurred over the following three to five weeks. Overnight companies remapped supply chains, pivoted product lines, and transformed to distributed work-from-home organization. Entire university and school systems adopted virtual delivery exclusively, something many said they would never do. This new normal, or normal of now, requires a focus on culture, purpose, trust, and psychological safety as we embark on the largest social experiment in human history. The virus has accelerated our future of work, expedited our human transformation to digital creating, and placed an even greater burden on leaders to inspire and motivate human potential. Even when the virus subsides, many of our new ways of working will remain and we will be the better for this forced transformation.
4:30PM Conference Reception
Join AOT and your industry colleagues to enjoy a conference kick-off reception in the Exhibit Hall from 4:30-6:30pm. Dinner this evening is open to plan with colleagues and friends.
6:30PM Open Evening or Optional Sponsor Dinners
Thursday, July 14, 2022
8:00AM Continental Breakfast
8:45AM General Session: Workforce Crisis Data Insights and Leading the Way Forward, Angie Briggs, US Travel
The American workforce is undergoing significant upheaval with a record high of more than 9 million job openings. The travel and hospitality sector has been the hardest hit in our nation’s workforce crisis. From frontline employees to building a leadership pipeline, nearly every business in our industry has been impacted. Join Angie Briggs, U.S. Travel’s Vice President of Industry Relations, as she discusses the many layers impacting the American workforce along with the latest data and insights.
9:15AM General Session: Embrace The Constraints: Why Adding Constraints Sparks Creativity, Inspires Action and Builds Better Marketing, Andrew Davis
Sure. Covid-19 created some constraints. We are constrained to our desks, our homes, our families, and Zoom calls. We’re constrained to virtual events, virtual sales calls, virtual networking, virtual happy hours. For some, all these constraints severely affected our businesses. For others, the constraints became their fuel for growth. If the pandemic has taught us anything, it’s that constraints breed creativity. In this exhilarating and inspiring 60-minute session, Andrew Davis will break down the five limitations you can add to any initiative to drive better outcomes.
You’ll learn how one non-profit turned its shutdown into millions of dollars in donations. Andrew will reveal how a small bet with massive restraints resulted in a best-selling book. He’ll even show you how one business beat the pandemic by snooping through old SEC filings.
More importantly, you’ll walk away ready to apply smart constraints to your business: limitations that result in more significant success.
Are you ready to embrace the constraints?
10:30AM Morning Break
11:00AM Concurrent Breakout Sessions
- 12:00PM Conference Networking Lunch
2:00PM Concurrent Breakout Sessions
3:30PM Concurrent Breakout Sessions
5:00PM Conference Reception
- 6:00PM Governor’s Tourism Awards Gala
Friday, July 15, 2022
8:00AM Continental Breakfast
9:00AM General Session: AZ Economic Outlook & Gubernatorial Candidate Conversations
When public and private sector leaders want actionable insights into where the Arizona economy is headed, they often turn to renowned Arizona economist Jim Rounds. With both strong tourism metrics and potential headwinds facing the economy, we decided it was the perfect opportunity to invite Jim to share his latest economic outlook with our tourism audience.
And after Jim’s presentation, he’ll stay with us to moderate a discussion with Arizona gubernatorial candidates Karrin Taylor Robson and Marco Lopez, who will share their priorities and how each plan on supporting our tourism industry as governor.
- Jim Rounds, President, Rounds Consulting Group – Moderator
- Karrin Taylor Robson, Republican Candidate for Governor
- Marco Lopez, Democratic Candidate for Governor
9:45AM Morning Break
10:15AM General Session: Visit Arizona Initiative Update & Round Two Q&A
The Arizona Office of Tourism’s Visit Arizona Initiative Program is the largest investment in the state’s travel and tourism industry history. Tune in as AOT walks through this year’s programs and unveils the applications.
11:00AM Conference Closing