2021 Arizona Governor’s Conference On Tourism


August 2-4, 2021

Our planning committee is currently reviewing conference best practices and format options for the 2021 event.  We will have more details regarding the agenda, attendee and sponsorship costs as well as overall event format in the coming months.  However, we invite you to hold the dates and we look forward to convening with all of our partners late this summer.

The Arizona Governor’s Conference on Tourism (GCOT) is the premier educational and information sharing event in the state for travel professionals and destination marketers. GCOT provides its attendees the opportunity to exchange ideas with peers, learn from expert panelists, draw inspiration from nationally renowned speakers, and discover cutting-edge products and services.

Questions? Please contact us at (602) 542-0065 or info@azgcot.com

Selfies In The Arizona Desert
Traditional Native American Dance Urban
Arizona Golf Courses


Registration for the IN-PERSON ticket type is now available at the Early Bird rate of $375.


The Early Bird rate will expire on June 30, 2021 and the Full Conference rate will be $450.  A scholarship program is being created for those hit especially hard by the current tourism climate and more details will be available shortly.

**Please note the planning committee is organizing a VIRTUAL TRACK option that will be released by May.

For more information or questions, please contact us at:

Events & Activities

Governor’s Tourism Awards Gala

2019 Governor’s Tourism Award Winners

Tourism Spirit of Service – Individual – Bob Lutes

Tourism Spirit of Service – Group – Arizona Outback Adventures


JW Marriott Scottsdale Camelback Inn

Discover our award-winning hotel located at the base of Camelback Mountain in Paradise Valley at JW Marriott Scottsdale Camelback Inn Resort & Spa. Our luxury hotel prides itself on providing guests with attentive service, deluxe amenities, heated outdoor pools, garden terraces and desert trails in the Sonoran Desert.


2021 Conference Schedule

Monday, August 2, 2021

2:30PM General Session: AOT Research and Overview, Director Debbie Johnson & Colleen Floyd

3:30PM Keynote Session

4:30PM Toast to Tourism

6:00PM Open Evening or Optional Sponsor Dinners (More details to come)

Tuesday, August 3, 2021

8:00AM Continental Breakfast

8:45AM Keynote Session

10:30AM Morning Break

11:00AM Concurrent Breakout Sessions

12:00PM Conference Lunch

2:00PM Concurrent Breakout Sessions

3:00PM Afternoon Break

3:30PM Concurrent Breakout Sessions

6:00PM Governor’s Tourism Awards Gala

Wednesday, August 4, 2021

7:30AM Continental Breakfast

8:15AM Industry Topic Roundtables

9:30AM Morning Break

10:00AM Leadership Workshops

2021 Keynote Speaker

Jay Acunzo

Jay Acunzo is a globally touring keynote speaker, author of the book Break the Wheel, and a sought-after podcast and docuseries host and producer.

When he’s not traveling the world speaking (often virtually) or sharing innovation stories on a show (like his podcast, Unthinkable), Jay runs Marketing Showrunners, which provides insights and education for makers and marketers who want to find their voices and make a difference through refreshingly original podcasts and video series. Subscribers hail from organizations like Red Bull, Amazon Prime Video, the BBC, the New York Times, Mailchimp, Salesforce, Zendesk, Roku, Shopify, and thousands of small businesses and startups.

2021 Speaker Lineup

Sponsorship Information

Sponsorship Opportunities & Information For The
2021 Arizona Governor’s Conference On Tourism

Will be available in the coming months.

Contact Us

Have a question? Please complete the form below and we’ll get back to you soon.

AOT Partners

Want to stay up to date on information from the Arizona Office of Tourism and their Arizona Governor’s Conference on Tourism?

Sign Up for AOT’s Partner Portal!

AOT has launched a new partner portal for tourism businesses across Arizona. Our Partner Portal is free of charge and allows us to maintain accurate records of businesses and partners across the state and provide enhanced services and opportunities.

Through the Partner Portal, partners are able to:

  • Add and manage multiple contacts at a single business or organization.
  • Create and edit business listings for consideration on VisitArizona.com.
  • Add the URL to your COVID-19 safety page for consumers.
  • List deals and promotions.
  • Upload photos and access AOT’s image library.
  • Create consumer events listings to publish on VisitArizona.com.

You can create an account and access the partner portal using this link: arizona.idss.com/extranet.

We have printable step-by-step instructions available here.