2020 Arizona Governor’s Conference On Tourism

With the challenges of 2020, our team has made the difficult decision to cancel the in-person event and host our first-ever Virtual Governor’s Conference on Tourism (GCOT). We are working hard to deliver GCOT this year in a way that is both valuable and accessible to everyone in our industry. 

We are committed to bringing the Arizona Tourism industry together and uniting our efforts so please register now for our FREE virtual event scheduled July 22-23, 2020 which promises to deliver timely, actionable information to all participants. 

July 22-23, 2020

The Arizona Governor’s Conference on Tourism is the premier educational and information sharing event in the state for travel professionals and destination marketers.

Tourism is Arizona’s No. 1 export industry, and each year GCOT provides its attendees the opportunity to exchange ideas with peers, learn from expert panelists, draw inspiration from nationally renowned speakers, and discover cutting-edge products and services.

Questions? Please contact us at (602) 542-0065 or info@azgcot.com

Selfies In The Arizona Desert
Traditional Native American Dance Urban
Arizona Golf Courses


Registration for 2020 GCOT is available now.

Due to the unusual circumstances this year’s conference will be FREE.

Register Now

For more information or questions, please contact us at:

Events & Activities

Governor’s Tourism Awards Gala

We Need Your Nominations!

This year, we have modified the Governor’s Tourism Awards categories to help us recognize those in our industry who exemplify the Spirit of Service. We want to honor the people, organizations, groups, events or attractions that made a difference to our visitors and industry. But, we need your nominations! Who in our industry needs to be recognized? Who built a new community or industry-related program that made a difference? Who provides our visitors with the best experience they can have? Send nominations to kcouchon@tourism.az.gov.

2020 Governor’s Tourism Awards Categories:

  • Spirit of Service (Individual, Group, Event and/or Attraction)

The Spirit of Service Award is presented to the individual, group, event or attraction who best exemplifies the Arizona tourism industry’s commitment to exceptional customer service.

  • Spirit of Service – Crisis Response (Individual, Group, Event and/or Attraction)

This award honors an individual, group, event or attraction for their above-and-beyond response to the global health crisis. The response can be in the form of a community project, innovative marketing campaign or the implementation of safety standards to keep visitors safe and our industry viable.

2019 Governor’s Tourism Award Winners

Tourism Spirit of Service – Individual – Bob Lutes

Tourism Spirit of Service – Group – Arizona Outback Adventures

2020 Conference Schedule

All conference elements and sessions will be held virtually via Zoom.

Wednesday, July 22, 2020

10:00 a.m. – 11:30 a.m. Tourism Advisory Council – Closed Meeting

2:00 p.m. – 4:00 p.m. General Session & Virtual Tourism Awards

Thursday, July 23, 2020

9:00 a.m. – 10:00 a.m. Breakout Sessions

Join Leave No Trace Center for Outdoor Ethics’ National Outreach Manager in this hands-on session focused on sustainability and the outdoors. Consider impacts within your own community and learn the most effective way to positively message for initiating behavior change within your destinations. You will also learn what AOT is planning with LNT for the coming year and how you can get involved.

  • The Path Forward: Tools for Destination Recovery Planning, Matthew Landkamer, Coraggio Group

In the midst of the challenges posed by the COVID-19 pandemic, destinations everywhere are considering smart strategies for the rebuilding of their visitor economies. In this session, you will learn about:

– Recovery planning tools your organization can use
– Common stumbling blocks and recovery approaches from across the industry
  • The New Approach to Creating Compelling Video Content, Anna Hrach, Strategist, Convince & Convert

When it comes to creating videos that inspire and engage our audiences, we have a tendency to go straight to big-budget, picture-perfect, sweeping cinematic productions. However, it can be incredibly hard for brands and organizations to consistently live up to those video standards when teams are crunched, deadlines are pressing, and audience attention spans are growing shorter every day. Add the fact that video is now an essential and no longer optional component for engaging audiences, and creating video content feels like an almost impossible task. So how exactly do we create even more amazing, engaging video content without adding extra hours to the day or cutting critical line items from our budget? Anna will show you exactly how in this fun, lighthearted and entertaining session.

Join AOT’s research division to learn what markets are visiting your county and how that has changed since before the pandemic. You’ll hear what data AOT is tracking in order to understand and respond to the constantly changing situation and develop marketing accordingly.

10:15 a.m. – 11:30 a.m. Closing Keynote Session – Disrupting for Good: Using Passion & Persistence to Create Lasting Change, Chris Field

Our world is in desperate need of people who talk less and do more. Change in our own lives and those around us begins when we ask good questions and then dream, dare, and do. In this session, Chris will show you how to become a disruptor who cannonballs off the cliffs of complacency and changes the world around you.

2020 Keynote Speaker

Chris Field, Disrupting for Good: Using Passion & Persistence to Create Lasting Change

In life there are Dreamers and there are Doers. Some people, like Chris Field, are blessed to be both.

Born in Houston, Texas in 1982, he knew early on that he was different. In grade school he befriended a young man (also named Chris), and kept him from being bullied and harassed. On a trip to visit an uncle in El Paso, his grandmother pointed out that the children just across the border in Mexico had much more difficult lives than he. His response to that became a metaphor for all that he has done since: “What if I just tape money to a rock and throw it across to them? Would that help?”, he asked. He has been figuratively throwing stones of disruption ever since.

As a freshmen in college he ran for mayor of his hometown and finished third out of five candidates. He was encouraged to aim lower by the powers that be, but he aimed high anyway. There is something about stepping out like that. No matter the outcome, it emboldens us and tells us that we can.

He launched Mercy Project in 2010 to combat child trafficking in Ghana’s fishing industry. To date, Mercy Project has rescued, rehabilitated, and reintegrated more than one hundred children back into their families.

“My hope is that my book and each of these talks will inspire people to find issues where they can roll up their shirtsleeves and do their own disruption, in spite of the difficulties and perhaps even dangers of doing so,” he says.

2020 Speaker Lineup

Sponsorship Information

Sponsorship Opportunities & Information For The
2020 Arizona Governor’s Conference On Tourism

Become a sponsor and take advantage of a full spectrum of cost-effective opportunities.

The multi-tiered sponsorship program for GCOT 2020 allows organizations to choose the exposure opportunity that best suits their budget and promotional needs. All sponsorship levels are cash-only participation and may be a cooperative partnership between no more than two organizations, each contributing an equal amount.

Diamond $20,000
Gold $10,000
Bronze $5,000
Copper $2,500
Standard $1,500

Download the Updated 2020-Sponsor-Fillable-Form to review.

2020 Diamond Sponsor

2020 Gold Sponsors

2020 Bronze Sponsor

2020 Copper Sponsors


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