Monday, August 2, 2021
2:30PM General Session: The Comeback: AOT State of the State Tourism Industry Update, Debbie Johnson
AOT’s annual presentation will offer a brief look at the research data, recovery programs, marketing plans, and advertising strategies that contributed to a successful year. AOT will also share our strategic vision and path forward for the industry.
3:30PM Keynote Session: Make Your Ideas Irresistible, Tamsen Webster
Sponsored by Visit Phoenix
Now, more than ever, it’s important for your message to be heard. But is it strong enough to withstand whatever is thrown at it? Is it strong enough to stand out from the crowd? With over 20 years of working on the big ideas of individuals and organizations, Tamsen Webster has learned a thing or two about the things that make ideas last. She’ll walk you through four key measurements you can take away to test if your message is built to last.
After this keynote you’ll be able to:
-Understand the difference between your message and your idea
-Identify key metrics to help your message stand out
-Test the strength of your message
-Develop the story people will tell themselves about your message
4:30PM Conference Reception: Toast to Tourism
Join AOT and your industry colleagues as we Toast to Tourism with the Arizona Wine Grower’s Association representing our local wineries and craft beer industry. Immediately following the toast we will enjoy a conference kick-off reception in the Exhibit Hall from 4:30-6:30pm. Dinner this evening is open to plan with colleagues and friends.
6:30PM Open Evening or Optional Sponsor Dinners
Tuesday, August 3, 2021
8:00AM Continental Breakfast Sponsored by Experience Scottsdale
8:45AM Keynote Session: US Travel Association Update, Roger Dow
Roger Dow, President & CEO of the US Travel Association, will join us for an update on the state of the travel industry, the current advocacy priorities U.S. Travel is advancing to accelerate a full industry recovery, as well as longer-term priorities that will support the rebuilding of the travel economy and position us for future growth.
9:15AM Keynote Session: The Future Normal: How to Anticipate What Comes Next & Trends that Matter, Rohit Bhargava
Sponsored by Miles Partnership
Futuristic ideas are now becoming daily realities and going mainstream. What are the biggest trends shaping our future? In this engaging session inspired by the upcoming book (March 2022), you’ll get an exclusive advanced look at some of the biggest trends that matter in a world shaped by the pandemic and you’ll leave with new ideas for how to win in a disrupted future.
10:30AM Morning Break Sponsored by Madden Media
11:00AM Concurrent Breakout Sessions
- 12:00PM Conference Lunch: What to Start, Stop & Continue as We Travel Forward
Sponsored by Off Madison Ave.
The global pandemic drove changes both to our industry and our organizations. As our destinations look to emerge stronger and more resilient, there is one central question leaders need to ask at this moment: What does your destination need to do to support the changes that came with Covid-19? Hear from a panel of leaders in the tourism and hospitality space as they share what the insights and lessons learned during the last eighteen months and more specifically what their organization is going to start, stop and continue doing as they reenter the new normal.
2:00PM Concurrent Breakout Sessions
3:30PM Concurrent Breakout Sessions
- 6:00PM Governor’s Tourism Awards Gala
Wednesday, August 4, 2021
8:00AM Continental Breakfast Sponsored by Visit Tucson
9:00AM General Session: Visit Arizona Initiative Overview, Debbie Johnson
Governor Ducey recently announced the Visit Arizona Initiative – a grant program aimed at accelerating tourism recovery, job creation and economic development across the state of Arizona using federal American Rescue Plan (ARP) funds. Join Debbie Johnson for the Visit Arizona Initiative Overview which will include details about the four grant programs offered, eligibility, specific guidelines and the application processes. Q&A will follow the presentation.
9:45AM Morning Break Sponsored by Arizona Game & Fish Department
10:00AM Industry Topics Working Sessions
The travel industry is facing many challenges, some pandemic related, some not. As our destinations look to emerge stronger and more resilient, how do we work together to address the issues facing us today?
Thought starters will be prepared on four topics and the audience will be polled to choose two. We’ll then move to breakout sessions to discuss challenges and opportunities. Topics to include: DEI, Sustainability, Workforce Development and Meetings/Business Travel
Moderator: Angie Briggs, US Travel Association
11:00AM General Session: Topic Wrap-up & Conference Closing
This session will be our last chance to share on the discussions we had during the working sessions and wrap-up with key learnings and collaboration points to assist us in emerging stronger as an industry. We will close the conference and look forward to the 2022 event.