Wednesday, July 13, 2022
2:30PM General Session: AOT State of the State Tourism Industry Update, Debbie Johnson
AOT’s annual presentation will offer a brief look at the research data, recovery programs, marketing plans, and advertising strategies that contributed to a successful year. AOT will also share our strategic vision and path forward for the industry.
3:30PM Keynote Session: Heather McGowan: Adaptation Advantage: Leading in Today’s Travel & Tourism Industry
When Heather McGowan and Chris Shipley wrote The Adaptation Advantage (April 2020, Wiley) they did not realize how prescient their advice and predictions would become when the coronavirus global pandemic required an immediate and dramatic shift in work, learning, and leading. Predictions they made for the next three to five years, occurred over the following three to five weeks. Overnight companies remapped supply chains, pivoted product lines, and transformed to distributed work-from-home organization. Entire university and school systems adopted virtual delivery exclusively, something many said they would never do. This new normal, or normal of now, requires a focus on culture, purpose, trust, and psychological safety as we embark on the largest social experiment in human history. The virus has accelerated our future of work, expedited our human transformation to digital creating, and placed an even greater burden on leaders to inspire and motivate human potential. Even when the virus subsides, many of our new ways of working will remain and we will be the better for this forced transformation.
4:30PM Conference Reception
Join AOT and your industry colleagues to enjoy a conference kick-off reception in the Exhibit Hall from 4:30-6:30pm. Dinner this evening is open to plan with colleagues and friends.
6:30PM Open Evening or Optional Sponsor Dinners
Thursday, July 14, 2022
8:00AM Continental Breakfast
8:45AM National Workforce Update, Angie Briggs, US Travel
9:15AM Keynote Session: Andrew Davis: Embrace The Constraints Why Adding Constraints Sparks Creativity, Inspires Action and Builds Better Marketing
Sure. Covid-19 created some constraints. We are constrained to our desks, our homes, our families, and Zoom calls. We’re constrained to virtual events, virtual sales calls, virtual networking, virtual happy hours. For some, all these constraints severely affected our businesses. For others, the constraints became their fuel for growth. If the pandemic has taught us anything, it’s that constraints breed creativity. In this exhilarating and inspiring 60-minute session, Andrew Davis will break down the five limitations you can add to any initiative to drive better outcomes.
You’ll learn how one non-profit turned its shutdown into millions of dollars in donations. Andrew will reveal how a small bet with massive restraints resulted in a best-selling book. He’ll even show you how one business beat the pandemic by snooping through old SEC filings.
More importantly, you’ll walk away ready to apply smart constraints to your business: limitations that result in more significant success.
Are you ready to embrace the constraints?
10:30AM Morning Break
11:00AM Concurrent Breakout Sessions
- 12:00PM Conference Networking Lunch
2:00PM Concurrent Breakout Sessions
3:30PM Concurrent Breakout Sessions
- 6:00PM Governor’s Tourism Awards Gala
Friday, July 15, 2022
8:00AM Continental Breakfast
9:00AM General Session
9:45AM Morning Break
10:00AM Industry Topics Working Sessions
11:00AM General Session: Topic Wrap-up & Conference Closing