2023 Arizona Governor’s Conference On Tourism

July 10 – 12, 2023

The Arizona Governor’s Conference on Tourism (GCOT) is the premier educational and information-sharing event in the state for travel professionals and destination marketers. GCOT provides its attendees the opportunity to exchange ideas with peers, learn from expert panelists, draw inspiration from nationally renowned speakers, and discover cutting-edge products and services.

Questions? Please contact us at (602) 542-0065 or info@azgcot.com

Selfies In The Arizona Desert
Traditional Native American Dance Urban
Arizona Golf Courses


Full Conference Registration $425.00

Early Bird Pricing $375 is available till June 1, 2023.

We look forward to another productive year full of educational sessions, great networking opportunities and the chance to collaborate with partners across Arizona at the Westin La Paloma in Tucson, AZ July 10 – 12, 2023.

Register Now

Events & Activities

Governor’s Tourism Awards Gala

On Tuesday, July 11, 2023 the Arizona Office of Tourism will host the 2023 Governor’s Tourism Awards Gala where we will recognize the outstanding marketers, innovators and ambassadors of the Arizona tourism industry. This sit-down dinner affair is a wonderful celebration of our industry and a great opportunity to network with fellow attendees, sponsors and exhibitors.

Nominations will open soon for 2023. Please feel free to glance at last year’s categories and rules to start planning now.  We look forward to recognizing excellence in Arizona’s travel and tourism industry during this special evening event. Here is a look at our 2022 Governor’s Tourism Award Winners

GCOT 2023 Submission Categories

GCOT 2023 Submission Rules


Westin La Paloma Resort & Spa

The Westin La Paloma Resort & Spa is a AAA Four-Diamond hotel in the middle of the Sonoran Desert that was voted a Top Resort by Condé Nast Traveler readers. With staggering views of the Santa Catalina Mountains, it will be a beautiful and productive environment for our 2023 Arizona Governor’s Conference on Tourism.

The conference rate is $129 a night and will sell out so please book today.

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2023 Conference Schedule

**Please check back as more details are finalized**

Monday, July 10, 2023

1:30PM – Learn how to recognize, report, and end human trafficking in Arizona.

The SAFE Action Project (Safeguarding All From Exploitation) is designed to elevate awareness and train tourism industry professionals at all levels to identify, report and prevent human trafficking.  Through specialized training and community collaborations, the project provides knowledge and skills to recognize and properly report potential trafficking situations with a “see something, say something” approach.   At the end of the session, you’ll receive a “Be SAFE” Certificate confirming you have completed the training.  We hope you will join us to do your part to end this horrific crime and become SAFE Certified!

2:30PM General Session: AOT State of the State Tourism Industry Update, Lisa Urias

AOT’s annual presentation will offer a brief look at the research data, recovery programs, marketing plans, and advertising strategies that contributed to a successful year. AOT will also share our strategic vision and path forward for the industry.

3:30PM General Session: TBD

4:30PM Conference Reception

Join AOT and your industry colleagues to enjoy a conference kick-off reception in the Exhibit Hall from 4:30-6:30pm. Dinner this evening is open to plan with colleagues and friends.

6:30PM Open Evening or Optional Sponsor Dinners

Tuesday, July 11, 2023

8:00AM Continental Breakfast 

8:45AM General Session: TBD

9:15AM General Session: Renegades Write the Rules, Amy Jo Martin

Humans connect with humans, not logos. Amy Jo Martin has guided some of the world’s most iconic people and companies in humanizing their brands to create connections that convert. She turns brands into Renegade brands by positively disrupting the way they think, execute and show up, which generates maximum impact and revenue. You will leave the session with 10 tangible Renegade Rules that help you go from idea to action and green light that “Why Not Now?” idea you’ve been thinking about, that same day — right then and there. If not now, when? If not you, who? Renegades write the rules.

10:30AM Morning Break 

11:00AM Concurrent Breakout Sessions

Now that you’ve heard the power of Renegades Write the Rules join Amy Jo Martin for a Q&A session.  The first 100 attendees to the breakout session will get a copy of her New York Times Best Selling book.  In the book, Amy Jo shows how to build a faithful following and beat the competition clamoring for people’s attention by continually delivering value – when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.

Speaker: Amy Jo Martin

  • 12:00PM Conference Networking Lunch

2:00PM Concurrent Breakout Sessions

  • 3:00PM Afternoon Break

3:30PM Concurrent Breakout Sessions

5:00PM Conference Reception

  • 6:00PM Governor’s Tourism Awards Gala

Wednesday, July 12, 2023

8:00AM Continental Breakfast

9:00AM General Session: TBD

9:45AM Morning Break

10:15AM General Session: TBD

11:00AM Conference Closing  

2023 Keynote Speakers

Amy Jo Martin

Amy Jo Martin guides people down the black diamond slopes of business and life. She helps them navigate difficult paths, turning ideas into action. It’s the career love of her life.

Amy Jo is the author of New York Times best-seller “Renegades Write the Rules”, host of the top-ranked Why Not Now? Podcast and an angel investor. 

Amy Jo has built two 7-figure companies over the past decade, both with 8-figure valuations. She’s the founder and CEO of Renegade Global, a human innovation company that unlocks positive disruption for both individuals and corporations, as well as Founder of Renegade Global Ventures, an investment fund focused on getting more Renegade women seats at the cap table. 

She has a social media following of more than a 1 million people and was named the third most powerful woman on Twitter by Forbes. She has worked closely with world-renowned brands such as Hilton Worldwide, Dwayne “The Rock” Johnson, Nike, Shaquille O’Neal, Dell and many others.

Breakout Sessions

Sponsorship Information

Become a GCOT sponsor and take advantage of a full spectrum of cost-effective opportunities.

2023 Sponsorship Packages

As always we strive to create packages that allow organizations to choose the exposure opportunities that best matches their budget and promotional needs. All sponsorship levels are cash-only participation and may be a cooperative partnership between no more than two organizations, each contributing an equal amount. Packages range from $1,500 to $20,000 with all levels of visibility at the event. Please download the 2023 Sponsorship Packages to review all packages.

2023 Sponsors

Gold Level

Bronze Level

Copper Level

Exhibitor Level

Herrmann Global

The Wander Media Group, LLC

Contact Us

Have a question? Please complete the form below and we’ll get back to you soon.

AOT Partners

Want to stay up to date on information from the Arizona Office of Tourism and their Arizona Governor’s Conference on Tourism?

Sign Up for AOT’s Partner Portal!

AOT has launched a new partner portal for tourism businesses across Arizona. Our Partner Portal is free of charge and allows us to maintain accurate records of businesses and partners across the state and provide enhanced services and opportunities.

Through the Partner Portal, partners are able to:

  • Add and manage multiple contacts at a single business or organization.
  • Create and edit business listings for consideration on VisitArizona.com.
  • List deals and promotions.
  • Upload photos and access AOT’s image library.
  • Create consumer events listings to publish on VisitArizona.com.

You can create an account and access the partner portal using this link: arizona.idss.com/extranet.

We have printable step-by-step instructions available here.