2021 Arizona Governor’s Conference On Tourism


August 2-4, 2021

Our planning committee is currently reviewing conference best practices and format options for the 2021 event.  We will have more details regarding the agenda, attendee and sponsorship costs as well as overall event format in the coming months.  However, we invite you to hold the dates and we look forward to convening with all of our partners late this summer.

The Arizona Governor’s Conference on Tourism (GCOT) is the premier educational and information sharing event in the state for travel professionals and destination marketers. GCOT provides its attendees the opportunity to exchange ideas with peers, learn from expert panelists, draw inspiration from nationally renowned speakers, and discover cutting-edge products and services.

Questions? Please contact us at (602) 542-0065 or info@azgcot.com

Selfies In The Arizona Desert
Traditional Native American Dance Urban
Arizona Golf Courses


Registration for the IN-PERSON ticket type is now available at the Early Bird rate of $375.


The Early Bird rate will expire on June 30, 2021 and the Full Conference rate will be $450.  A scholarship program is being created for those hit especially hard by the current tourism climate and more details will be available shortly.

**Please note the planning committee is organizing a VIRTUAL TRACK option that will be released by May.

For more information or questions, please contact us at:

Events & Activities

Governor’s Tourism Awards Gala

Recognizing Excellence in Arizona’s Travel & Tourism Industry

Each organization/community may submit nominations in up to three different categories. One nomination may not be submitted to multiple categories.  The 2021 Categories include Best Marketing Campaign, Best Tourism Partnership, Best Arizona Cultural and Historic Preservation, Spirit of Service (Individual, Group, Event, or Attraction), Spirit of Service – Crisis Response (Individual, Group, Event and/or Attraction), and Tourism Hall of Fame.  Winner’s will be announced at the Awards Gala on Tuesday, August 3rd at 6PM.

The deadline for submissions is 5:00PM on June 7, 2021

Please review GCOT 2021 Submission Categories and GCOT 2021 Submission Rules.


JW Marriott Scottsdale Camelback Inn

Discover our award-winning hotel located at the base of Camelback Mountain in Paradise Valley at JW Marriott Scottsdale Camelback Inn Resort & Spa. Our luxury hotel prides itself on providing guests with attentive service, deluxe amenities, heated outdoor pools, garden terraces and desert trails in the Sonoran Desert.


2021 Conference Schedule

Monday, August 2, 2021

2:30PM General Session: AOT Research and Agency Overview, Director Debbie Johnson & Colleen Floyd

3:30PM Keynote Session

4:30PM Toast to Tourism

6:00PM Open Evening or Optional Sponsor Dinners (More details to come)

Tuesday, August 3, 2021

8:00AM Continental Breakfast

8:45AM Keynote Session

          9:15AM Keynote Session: The Future Normal: How to Anticipate What Comes Next & Trends that Matter, Rohit Bhargava

10:30AM Morning Break

11:00AM Concurrent Breakout Sessions

12:00PM Conference Lunch

2:00PM Concurrent Breakout Sessions

3:00PM Afternoon Break

3:30PM Concurrent Breakout Sessions

6:00PM Governor’s Tourism Awards Gala

Wednesday, August 4, 2021

7:30AM Continental Breakfast

8:15AM Industry Topic Roundtables

9:30AM Morning Break

10:00AM Leadership Workshops

2021 Keynote Speaker

Rohit Bhargava

Rohit Bhargava is a leading authority on marketing, trends and innovation. He is the Founder of the Non-Obvious Company and previously spent over 15 years advising large organizations on digital and marketing at 2 respected global agencies: Leo Burnett and Ogilvy.

Rohit is widely considered one of the most entertaining and original keynote speakers on marketing disruption and innovation in the world. He is the #1 Wall Street Journal bestselling author of six books on topics as wide-ranging as the future of virtual work, building a human brand with personality, and why leaders always eat left-handed. He has been invited to deliver sold-out keynotes and workshops to change the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Disney and hundreds of others. Rohit also teaches a popular course on marketing and storytelling at Georgetown University in Washington DC and writes a monthly column on trends for GQ magazine in Brazil.

2021 Speaker Lineup


Jay Acunzo

Jay Acunzo is a globally touring keynote speaker, author of the book Break the Wheel, and a sought-after podcast and docuseries host and producer.

When he’s not traveling the world speaking (often virtually) or sharing innovation stories on a show (like his podcast, Unthinkable), Jay runs Marketing Showrunners, which provides insights and education for makers and marketers who want to find their voices and make a difference through refreshingly original podcasts and video series. Subscribers hail from organizations like Red Bull, Amazon Prime Video, the BBC, the New York Times, Mailchimp, Salesforce, Zendesk, Roku, Shopify, and thousands of small businesses and startups.

Sponsorship Information

Sponsorship Opportunities & Information For The
2021 Arizona Governor’s Conference On Tourism

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AOT Partners

Want to stay up to date on information from the Arizona Office of Tourism and their Arizona Governor’s Conference on Tourism?

Sign Up for AOT’s Partner Portal!

AOT has launched a new partner portal for tourism businesses across Arizona. Our Partner Portal is free of charge and allows us to maintain accurate records of businesses and partners across the state and provide enhanced services and opportunities.

Through the Partner Portal, partners are able to:

  • Add and manage multiple contacts at a single business or organization.
  • Create and edit business listings for consideration on VisitArizona.com.
  • Add the URL to your COVID-19 safety page for consumers.
  • List deals and promotions.
  • Upload photos and access AOT’s image library.
  • Create consumer events listings to publish on VisitArizona.com.

You can create an account and access the partner portal using this link: arizona.idss.com/extranet.

We have printable step-by-step instructions available here.