World Tour 2017
World Tour 2017 provides industry partners a more in-depth educational experience on Arizona’s international markets by bringing AOT’s in-market representatives to the state for a series of seminars and Q&A. This is an opportunity for DMOs, attractions and hotels to interact with our representatives directly and learn how to identify ways to attract tourists from Arizona’s six international markets.
AOT’s International Representatives:
- Canada: Charmaine Singh, Aisha Dhalla and Stephanie Freed-Burns
- China: Tina Yao, Jane Dong and Jonathan Jiang
- France: Marina Dupuy-Wedd and Laura Guarneri
- Germany: Axel Kaus and Micha Beyersdorf
- Mexico: Mauricio Gonzalez, Mariana Briseño Gascón and Karina A. Grajeda Cuevas
- UK: Amy Scott and Grace Armitage
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.
Melissa Luebbe is the National Director for Meredith Travel Marketing, and recently promoted to Publisher of Midwest Living. As an industry leader in tourism content marketing, Melissa and her team consistently deliver public sector tourism partners best-in-class marketing programs that encompass every media platform—print, web, mobile and social media.